Day-to-day selling guidance for distributors:

Uncover the hidden revenue opportunity in every account.

CueCode uses your existing ERP data to surface the revenue signals that matter most — who’s ready to reorder, what other products they need, which quotes are stalled, and which commitments are slipping — delivering timely cues to your team inside the tools they already use.

A digital advertisement for Cross-sell PRO SCRUB Hand Cleaner featuring an image of a blue pump bottle of hand sanitizer with a white label. The ad mentions sales categories, customer purchasing behaviors, and profit margins.

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How it works

Actionable guidance for every account using the data you already have

1) Connect your data

Start with customer, product, and order history. Add quotes and customer commitments if relevant.

2) Analyze every account

CueCode automatically maps the patterns at each account and looks for gaps or changes to identify opportunities that match your sales priorities.

3) Deliver targeted cues

Prioritized cues are generated to identify the next best action for each account. Reps see the cues inside the workflows they already use. Put cues to work as personalized offers in e-commerce and outbound email marketing.

4) Measure the results

CueCode connects order activity back to the cues used by the team, giving managers a clear view of adoption and revenue impact.

What reps see

[
{
"type": "Reorder",
"customerLevel": "Ship-to",
"customerId": "00123",
"productId": "PRS-200",
"productDescription": "ProShield 200",
"predictedVolume": 280,
"context": "Typically ordered every 5 weeks. Last purchased 7 weeks ago the week of 15 Jun 2026.",
"lastTransactionDate": "2026-06-18",
"lastTransactionPrice": 197.50,
"lastTransactionMargin": 0.265,
"targetMargin": 0.28
}
]

Reorder ProShield 200

Typically ordered every 5 weeks. Last purchased 7 weeks ago the week of 15 Jun 2026.

Last price paid: $197.50
Target margin: 28%

Reduce customer churn with reorder cues >

[
{
"type": "Cross-sell",
"customerLevel": "Ship-to",
"customerId": "00123",
"productId": "SFGP-CRX",
"productDescription": "Safegrip CRX",
"predictedVolume": 1100,
"context": "No sales in the PPE category. 45% of similar customers buy products like Safegrip CRX",
"lastTransactionDate": "",
"lastTransactionPrice": 0.00,
"lastTransactionMargin": 0.00,
"targetMargin": 0.17
}
]

Cross-sell Safegrip CRX

No sales in the PPE category. 45% of similar customers buy products like Safegrip CRX.

Target margin: 17%

Grow wallet share with cross-sell cues >

Quote Follow-up HDL Liner

Quote #008117: new product quoted 25 @ $33.85 on 12 Jul 2026.

Target margin: 20%

[
{
"type": "Quote follow-up",
"customerLevel": "Ship-to",
"customerId": "00123",
"productId": "HDL-01",
"productDescription": "HDL Liner",
"predictedVolume": 280,
"context": "Quote #008117: new product quoted 25 @ $33.85 on 12 Jul 2026.",
"lastTransactionDate": "",
"lastTransactionPrice": 0.00,
"lastTransactionMargin": 0.00,
"targetMargin": 0.20
}
]

Improve win rate with quote follow-up cues >

[
{
"type": "Contract Variance",
"customerLevel": "Parent",
"customerId": "00123",
"productId": "FLX-250",
"productDescription": "Flex 250",
"predictedVolume": 76542,
"context": "Bought 50 out of 220 expected by 7 Aug 2026. Last purchased 10 Jun 2026.",
"lastTransactionDate": "2026-06-10",
"lastTransactionPrice": 450.25,
"lastTransactionMargin": 0.16,
"targetMargin": 0.16
}
]

Contract Variance Flex 250

Bought 50 out of 220 expected by 7 Aug 2026. Last purchased 10 Jun 2026.

Last price paid: $450.25
Target margin: 16%

Close volume gaps with contract variance cues >

[
{
"type": "Upsell",
"customerLevel": "Ship-to",
"customerId": "00123",
"productId": "DRLK-XL",
"productDescription": "DuroLink XL",
"predictedVolume": 650,
"context": "Based on current usage of DuroLink: Typically ordered seasonally every June and August. Last purchased in June 2026.",
"lastTransactionDate": "",
"lastTransactionPrice": 0.00,
"lastTransactionMargin": 0.00,
"targetMargin": 0.34
}
]

Upsell DuroLink XL

Based on current usage of DuroLink: Typically ordered seasonally every June. Last purchased in June 2026.

Target margin: 34%

Get tactical with product push and upsell cues >

What CueCode customers are saying

Matt Miller

President
Agave Wire and Interstate Wire Co.
“My team loves your platform. First thing the outside team mentioned to me when I started. Easy to use and gives great insight ahead of walking into a customer.”
Michael Satt

President
Seashore Food Distributors
“CueCode helps stimulate better conversations with our customers. Those conversations have not only helped us protect existing business, but have also uncovered additional sales opportunities and allowed our team to serve as better consultants and partners to our customers.”
Patrick Moore

Sales Director
Interstate Wire Co.
“CueCode’s predictions have been spot on. Our customers have noticed the proactive outreach, and we’re protecting more business by asking for the order before it goes out to quote.”

How distributors benefit

Prevent customer churn

No missed order goes unnoticed, helping your team retain customers before the competition can get in the door.

Grow wallet share

Give reps credible product recommendations for each customer, based on clear gaps in their spend.

Improve ramp-up time for new reps

New hires hit the ground running when they can confidently anticipate the needs of every customer in their book of business.

Reduce excess inventory

Proactively hold customers to their purchase commitments. Pitch slow-moving inventory to the customers most likely to need it.

Align sales focus with business strategy

Whether launching a new supplier program, running a promo, or executing a focused upsell campaign, CueCode translates those strategies into day-to-day guidance that reps can actually follow.

Actual customer example.

Let the benefits speak for themselves.

Get a free trial to see exactly how CueCode works in your business.